Master palette
#E5DFD9Background#171512Near Black#AAA29ADivider#E4DED7Warm White
Self-initiated concept · Brand identity · Packaging system · 2026
NEUROGRAM
Made from oats.
Built from fragments.
A multi-format oat drink packaging system organized around four emotional states and a twelve-part visual archive.
Concept project — not a commercial food product.
4 emotional states
3 carton formats
12 visual fragments
Daily rituals
From packaging system to everyday moments.
NEUROGRAM extends beyond the carton into quiet daily use — from selecting a drink at home to preparing coffee with intention.
Project overview
Growing up is rarely remembered as a complete picture.
It returns in fragments—places, fears, decisions, pauses, and moments understood only later. NEUROGRAM turns those fragments into a visual archive carried across an oat drink system.
The project began as a personal collage study and was rebuilt as a coherent product family: four flavor identities, three packaging formats, production-aware information zones, and a visual archive that can rotate without breaking recognition.
The carton structure remains familiar. Its character comes from a quiet typographic grid, state-specific color, numbered hierarchy, and handmade collage evidence carried across every format.
Four product states
Different moments.
One foundation.
Each SKU owns a color, flavor, emotional territory, and primary fragment while sharing the same packaging architecture.
01 / ORIGIN
The original foundation.
Begin with what remains.
Growth rarely begins as a complete picture.
ORIGIN represents the first pieces: unfinished ideas, small decisions, and quiet moments that gradually become a foundation.
Hero render, panel hierarchy, specifications, and fragment framework.
The same theme is responsively reframed for 500 mL and 350 mL cartons.
02 / FOCUS
Direction without visual noise.
Keep the signal clear.
Focus is not intensity. It is direction.
FOCUS reflects the moment scattered pieces begin to align—when uncertainty becomes movement and attention finds somewhere to go.
Coffee-specific flavor language, machine-use context, and the FOCUS visual hierarchy.
A shared FOCUS theme is recalibrated for tall and compact proportions.
03 / COMFORT
A warmer, softer state.
Some fragments need space.
Comfort is not an escape from difficulty.
It is the space that allows fragmented experiences to settle, overlap, and reconnect without demanding an immediate resolution.
Cocoa flavor profile, warm state language, and full carton-panel development.
The same Terracotta Cocoa identity is held consistently across both smaller cartons.
04 / RESET
Pause, reassemble, continue.
Pause. Reassemble. Continue.
Reset does not mean starting over.
It means pausing long enough to rearrange what remains—keeping what matters, releasing what does not, and continuing differently.
Black sesame flavor, renewal narrative, and a controlled gold accent.
Black caps and Sesame Gold stay consistent across the two smaller formats.
Color and format system
A stable presentation field lets each state remain distinct.
The page background stays fixed while product color, collage density, and accent behavior change by SKU.
SKU palette
#DED7CE01 ORIGIN#D6AB7C02 FOCUS#CC9F8803 COMFORT#D9D1C904 RESET#BE995DSesame Gold
Product formats
1.5 L
Home, studio, and professional use.
500 mL
Personal multi-serve format.
350 mL
Compact, on-the-go format.
Fragment archive
Twelve images form a changing record of growth.
Rotating artwork can change the expression of a package while its SKU number, color, and information hierarchy preserve recognition.
01
Growth
ORIGIN
02
Friction
FOCUS
03
Formation
ORIGIN
04
Direction
FOCUS
05
Vulnerability
COMFORT
06
Ambition
FOCUS
07
Connection
COMFORT
08
Momentum
FOCUS
09
Fear
COMFORT
10
Renewal
RESET
11
Excitement
ORIGIN
12
Recognition
COMFORT
Packaging-to-page system
Scan the archive.
The permanent project address gives the QR system a stable destination while future packaging artworks can link to individual fragment anchors.
builtbyzhen.com/neurogram
Early study → product system
The distance between the two versions is part of the work.
The redesign preserves the original pressure marks, torn edges, taped repairs, and emotional subjects while introducing repeatable product logic.
Project status
A self-initiated concept, not a commercial food product.
NEUROGRAM is a concept packaging project developed by Zhenhua Chen under Built by Zhen. Product formulations, nutritional information, environmental claims, certifications, regulatory statements, and production specifications shown in the visualizations are illustrative and would require validation before commercial production.
The packaging forms are production-aware concept references; final dielines would be developed with a packaging supplier.